More often than not, Go-to-Market strategy for an offering (service or product) resides on slide #15, from the pack. Anyone who has ever worn the GTM hat, will confirm the wishful scenario: to be brought to the chaos as the product or practice teams develop the offering. GTM strategy is not a destination that you head to as the 'next phase', but it needs to be treated as the fundamental offering existence rational.
GTM feedback loop can and should also play a very crucial role in re-imagining or re-shaping one or many of the offering's pillars. And for that to happen, befriend GTM at the break of dawn or the night before, definitely not meridiem. Stimulant delivered, deed is done.
Now playing: It has to start somewhere, it has to start sometime, What better place than here, what better time than now? One should love Zack and co.
