PART 2 ENTERS A MORE CRYPTIC LAND TO SIMPLIFY THINGS
<cryptic>Business as usual in many minds is a sound strategy. Right about now, hopping to the next post might be the best for those.
Filling in those sheets and slides and plans and cards to position a stellar marketing strategy should be the best brief and the only cause for the next piece of video commercial a brand wants to make.
Content is not just those 15 seconds of messaging, it can and should be more than that. Slamming them videos on an unsuspecting or dreading audience is just exploiting the handicap. Most audience when given an option go for the kill. Why be skipped or dumped when you can create content that is sticky and relevant to your audience.
CMO meet CTO meet your customers.</cryptic>
Filling in those sheets and slides and plans and cards to position a stellar marketing strategy should be the best brief and the only cause for the next piece of video commercial a brand wants to make.
Content is not just those 15 seconds of messaging, it can and should be more than that. Slamming them videos on an unsuspecting or dreading audience is just exploiting the handicap. Most audience when given an option go for the kill. Why be skipped or dumped when you can create content that is sticky and relevant to your audience.
CMO meet CTO meet your customers.</cryptic>
