With the advent of AI and bots playing an increasing role in shaping up the current and future landscape of our digital experience, the crux of user interaction now depends on mobility and the action around their physical presence. The virtual existence now orbits around their physical being, making utilities like the Google Map a crucial addition to the mobile screen tiles.
If you didn't know or chose to ignore, one such upcoming product that empowers user-user and brand-user interaction on the fundamentals of hyperlocal technology is called Nocializer. Promoting it time and again (brutally unblushing) - Nocializer was born out of the need for users to connect better to the action around them, a paradigm shift amidst the current social media landscape.This solved the 'social media age old' problem of users depending on content curated by sites for reviews, by allowing access to other users around them - real time reviews and more. While the digital natives are intrigued by the spectrum of solutions presented by the IOT schema, hyperlocal product becomes the crux of connectivity.
I read somewhere and it made absolute sense that hyperlocal can be credited as the first form of marketing techniques - that fruit vendor calling out to you was hyperlocal at its primitive best. It can be used for more than just content and goods delivery. Much more.
Hyperlocal wins. Now and Next.
