The new age of promoting or advertising a product is all about creating content. We create content. Yes, you and I. We pay people to create content for us. We pay people to get others to create content for us. The kind of user generated content that our primary/owned content breeds can be considered as effective metrics to separate the goods from faff. You, me and our neighbor's best friend has been a part of a 'me too' campaign at some point in time (guilty of one too many).
The poetry here is: Is 'Why' a frequent visitor as 'What' when it comes to jamming on a new campaign/initiative? How does throwing someone off a helium balloon in space translate into more sales?
You should know that these 9 lines I wrote, swivel around the 'Why'.
